Nike+ Advertising: This ad is very innovative. It is has an interface a the beginning of the ad
where there is a browser which click on a the professional side. This is done implicitly in order to
show that Nike+ is disigned to professional and not amateur. In addition, this ad merges two
companies at the same time: Nike and Apple(Ipod Nano). The message of this ad is to show that
Nike is a brand known for its quality and also for its uses of advanced technology.
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You have good ideas. please use key terms such as co-branding to describe Nike and Apple(Ipod Nano)
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