Assignment 5: The Ad of "Essence of Benetton"

Analyzing the ad of “Essence of Benetton” based on the four consumers characteristics:
•Behaviorgraphics: it studies the consumers’ behaviour through observing their manners. Here, after studying the market, it was shown that the teens need that perfume.
•Psychographics: it studies the consumers’ attitudes, values, and lifestyles. By considering the consumers’ way of life, especially, while choosing their products and observing what their favourite ones are and discovering their attitudes towards a particular product, the company could have all the necessary information concerning this characteristic.
•Demographics: it concerns the age, gender, income, and ethnicity of the customers. This ad aims people at their youth, especially those of fifteen to twenty- two. For the gender, it aims both males and females, and for the ethnicity, it aims people from different cultures since the girl, here, is an American while the boy is clearly from a different background.
•Geodemographics: it deals with people living in the same geographic zone, for instance, a neighbourhood. The ad targets people living in a society without taboos and where they can enjoy their life freely.