Assignment 5: The Ad of "Essence of Benetton"

Analyzing the ad of “Essence of Benetton” based on the four consumers characteristics:
•Behaviorgraphics: it studies the consumers’ behaviour through observing their manners. Here, after studying the market, it was shown that the teens need that perfume.
•Psychographics: it studies the consumers’ attitudes, values, and lifestyles. By considering the consumers’ way of life, especially, while choosing their products and observing what their favourite ones are and discovering their attitudes towards a particular product, the company could have all the necessary information concerning this characteristic.
•Demographics: it concerns the age, gender, income, and ethnicity of the customers. This ad aims people at their youth, especially those of fifteen to twenty- two. For the gender, it aims both males and females, and for the ethnicity, it aims people from different cultures since the girl, here, is an American while the boy is clearly from a different background.
•Geodemographics: it deals with people living in the same geographic zone, for instance, a neighbourhood. The ad targets people living in a society without taboos and where they can enjoy their life freely.

Assignment 4: Logos

Logotypes work on making a brand identifiable and special in the consumers mind; they keep the identity of the company distinct from the one of its competitors. A logo facilitates the brand recall for the consumers. The most important thing for a logo to be evoked easily is to be changed and modernized as many times as possible in order to retain the consumers’ attention and interest. Furthermore, to target a large and diversified audience, the design of the logo and the disseminated message should be appropriate.

Assignment3: United Colors Of Benetton

http://www.youtube.com/watch?v=uymJak_xoJM

Assignment 2

Nike+ Advertising: This ad is very innovative. It is has an interface a the beginning of the ad

where there is a browser which click on a the professional side. This is done implicitly in order to

show that Nike+ is disigned to professional and not amateur. In addition, this ad merges two

companies at the same time: Nike and Apple(Ipod Nano). The message of this ad is to show that

Nike is a brand known for its quality and also for its uses of advanced technology.

Assignment 1

Apple Advertising: Apple "creative Boutique" are known for their sense of creativity and

"avant_gardism". In fact, this ad shows the way apple communicates and considers their

consumers. Through those original and creative ads, Apple wants to transmit to their consumers

that if they buy any Apple products, they will be considered as creative and innovated persons.